About Aura Chord

Our Story

Aura Chord was born from a simple passion: the love of music and the instruments that create it. Founded in 2015, we began as a small guitar shop in Sydney's beautiful Bronte area with a mission to provide musicians with high-quality instruments from the world's most respected brands.

What started as a dream has grown into Australia's most trusted guitar retailer, with our flagship store at 488 Bronte Road and additional locations in Melbourne and Canberra. We pride ourselves on being more than just a store – we're a community of musicians, by musicians, for musicians.

Our name "Aura Chord" represents the magical connection between musician and instrument – that special aura that surrounds every perfect chord, every soulful melody, and every moment of musical inspiration.

Our Mission

At Aura Chord, we believe that every musician deserves access to exceptional instruments. Our mission is to:

• Provide the highest quality guitars from renowned brands like Fender, Gibson, Yamaha, and Ibanez
• Offer expert advice and personalized service to help you find your perfect instrument
• Support the Australian music community through education, events, and partnerships
• Make premium guitars accessible to musicians at every level
• Foster a welcoming environment where music lovers can connect and share their passion

Why Choose Aura Chord?

Expert Knowledge

Our team consists of experienced musicians who understand what makes a great instrument. We provide honest, knowledgeable advice to help you make the right choice.

Premium Brands

We partner with the world's leading guitar manufacturers to bring you authentic, high-quality instruments that will last a lifetime.

Community Focus

We're committed to supporting the Australian music scene through workshops, events, and partnerships with local artists and educators.

Our Locations

Trading Hours

Our Flagship Sydney Store

Our main location at 488 Bronte Road, Bronte is more than just a guitar shop – it's a destination for musicians. Located in one of Sydney's most beautiful coastal suburbs, our flagship store offers:

Largest Selection

Over 500 guitars in stock including rare and vintage instruments. From beginner-friendly options to professional-grade collectibles.

Private Testing Rooms

Soundproofed rooms where you can really experience each instrument. Try before you buy in a comfortable, pressure-free environment.

Expert Setup Service

Our master luthiers provide professional setup, maintenance, and repair services. Every guitar is perfectly set up before it leaves our store.

Our Team

Our passionate team of musicians and guitar experts is here to help you find your perfect instrument. With decades of combined experience in music retail, instrument repair, and performance, we're committed to providing you with the best possible service.

Sales Specialists

Expert advice on guitar selection, brand comparisons, and finding the perfect instrument for your style and budget. All our staff are active musicians.

Technical Team

Professional setup, maintenance, and repair services to keep your instruments in perfect playing condition. Factory-trained on all major brands.

Music Educators

Experienced teachers offering lessons, workshops, and educational resources for players of all levels. Group classes and private instruction available.

Community & Events

Aura Chord is proud to be an active part of the Australian music community. We regularly host events at our Bronte location including:

• Monthly Open Mic Nights - Showcase your skills and meet other musicians
• Guitar Workshops - Learn from visiting artists and local experts
• Gear Demonstrations - Try the latest guitars and equipment before they hit the market
• Student Showcases - Our lesson students perform for family and friends
• Luthier Talks - Learn about guitar construction and maintenance
• Album Launch Parties - Supporting local artists and their new releases

Follow us on social media or call +61 430 660 580 to stay updated on upcoming events!

Visit Us Today

Whether you're a beginner looking for your first guitar or a professional musician seeking that perfect instrument, we invite you to visit our flagship store at 488 Bronte Road, Bronte. Experience the Aura Chord difference – where passion meets expertise, and every chord tells a story.

Can't make it to a store? Browse our complete collection online and enjoy free shipping on orders over $500. Our online customer service team is ready to help you find exactly what you're looking for.